{"id":180,"date":"2023-07-26T19:54:11","date_gmt":"2023-07-26T16:54:11","guid":{"rendered":"https:\/\/alexlutsenko.com\/blog\/sekrety-roboty-z-ppc-reklamoyu\/"},"modified":"2023-07-26T19:54:11","modified_gmt":"2023-07-26T16:54:11","slug":"sekrety-roboty-z-ppc-reklamoyu","status":"publish","type":"post","link":"https:\/\/alexlutsenko.com\/blog\/sekrety-roboty-z-ppc-reklamoyu\/","title":{"rendered":"\u0421\u0435\u043a\u0440\u0435\u0442\u0438 \u0440\u043e\u0431\u043e\u0442\u0438 \u0437 PPC-\u0440\u0435\u043a\u043b\u0430\u043c\u043e\u044e"},"content":{"rendered":"

\u0421\u0435\u043a\u0440\u0435\u0442\u0438 \u0440\u043e\u0431\u043e\u0442\u0438 \u0437 PPC-\u0440\u0435\u043a\u043b\u0430\u043c\u043e\u044e<\/h1>\n

\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0456 \u0441\u0442\u0430\u043b\u0430 \u043d\u0435\u0432\u0456\u0434\u0454\u043c\u043d\u043e\u044e \u0447\u0430\u0441\u0442\u0438\u043d\u043e\u044e \u0431\u0456\u0437\u043d\u0435\u0441\u0443, \u0430 \u043e\u0434\u043d\u0438\u043c \u0456\u0437 \u043d\u0430\u0439\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0438\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u0456\u0432 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0454 PPC-\u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0449\u043e \u0441\u0442\u043e\u0457\u0442\u044c \u0437\u0430 pay-per-click (\u043e\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043a\u043b\u0456\u043a). \u0421\u0435\u043a\u0440\u0435\u0442\u0438 \u0443\u0441\u043f\u0456\u0445\u0443 \u0432 PPC \u043b\u0435\u0436\u0430\u0442\u044c \u0432 \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u0456 \u0439\u043e\u0433\u043e \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0456\u0432 \u0456 \u0432\u043f\u0440\u0430\u0432\u043d\u043e\u043c\u0443 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u0456. \u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0440\u043e\u0437\u0433\u043b\u044f\u043d\u0435\u043c\u043e \u0434\u0435\u044f\u043a\u0456 \u0437 \u043d\u0438\u0445.<\/p>\n

\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430: \u0441\u0435\u0440\u0446\u0435 PPC<\/h2>\n

\u041f\u0456\u0434\u0431\u0456\u0440 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0438\u0445 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u0441\u043b\u0456\u0432 \u0454 \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u043c \u0430\u0441\u043f\u0435\u043a\u0442\u043e\u043c PPC-\u0440\u0435\u043a\u043b\u0430\u043c\u0438. \u0426\u0435 \u0441\u043b\u043e\u0432\u0430 \u0442\u0430 \u0444\u0440\u0430\u0437\u0438, \u0437\u0430 \u044f\u043a\u0438\u043c\u0438 \u043b\u044e\u0434\u0438 \u0448\u0443\u043a\u0430\u044e\u0442\u044c \u0432\u0430\u0448\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0430\u0431\u043e \u043f\u043e\u0441\u043b\u0443\u0433 \u0432 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0456. \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438, \u0442\u0430\u043a\u0456 \u044f\u043a Google Keyword Planner, \u0434\u043b\u044f \u0437\u043d\u0430\u0445\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u043d\u0430\u0439\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0438\u0445 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u0441\u043b\u0456\u0432 \u0434\u043b\u044f \u0432\u0430\u0448\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438.<\/p>\n

\u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0445 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c<\/h2>\n

\u0412\u0430\u0448\u0435 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u043c\u0430\u0454 \u0431\u0443\u0442\u0438 \u043f\u0440\u0438\u0432\u0430\u0431\u043b\u0438\u0432\u0438\u043c \u0456 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0442\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0430\u043c \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432. \u041e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0442\u0435\u043a\u0441\u0442\u0443, \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u0438\u0445 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u0441\u043b\u0456\u0432, \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0432\u0438\u043a\u043b\u0438\u043a\u0443 \u0434\u043e \u0434\u0456\u0457 – \u0432\u0441\u0435 \u0446\u0435 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u0437\u0430\u043b\u0443\u0447\u0438\u0442\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044e.<\/p>\n

\u0412\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u0456 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f<\/h2>\n

\u0412\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456\u0432 \u0454 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u043e \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u043c \u0434\u043b\u044f \u0443\u0441\u043f\u0456\u0445\u0443 PPC. \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0443 \u0434\u043b\u044f \u043e\u0446\u0456\u043d\u043a\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0456 \u0432\u0447\u0430\u0441\u043d\u043e\u0457 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457. \u0417\u043c\u0456\u043d\u044e\u0439\u0442\u0435 \u043a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430, \u0442\u0435\u043a\u0441\u0442 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c, \u0446\u0456\u043b\u044c\u043e\u0432\u0456 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 – \u0432\u0441\u0435, \u0449\u043e \u043c\u043e\u0436\u0435 \u043f\u043e\u043a\u0440\u0430\u0449\u0438\u0442\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438.<\/p>\n

\u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0440\u0456\u0437\u043d\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c<\/h2>\n

Google AdWords, Facebook Ads, Instagram Ads – \u0432\u0438\u0431\u0456\u0440 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0437\u0430\u043b\u0435\u0436\u0438\u0442\u044c \u0432\u0456\u0434 \u0432\u0430\u0448\u043e\u0457 \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457. \u0412\u0430\u0436\u043b\u0438\u0432\u043e \u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438 \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u043a\u043e\u0436\u043d\u043e\u0457 \u0437 \u043d\u0438\u0445 \u0456 \u0432\u043c\u0456\u0442\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0457\u0445 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438.<\/p>\n

\u0422\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0456 \u0435\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0443\u0432\u0430\u043d\u043d\u044f<\/h2>\n

\u041d\u0435 \u0431\u0456\u0439\u0442\u0435\u0441\u044f \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u0442\u0438 \u0456 \u0435\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0443\u0432\u0430\u0442\u0438 \u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f\u043c\u0438. \u0426\u0435 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0435 \u0432\u0430\u043c \u0432\u0438\u044f\u0432\u0438\u0442\u0438, \u0449\u043e \u043f\u0440\u0430\u0446\u044e\u0454 \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0435 \u0434\u043b\u044f \u0432\u0430\u0448\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443.<\/p>\n

\u0417\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0456\u0432<\/h2>\n

\u042f\u043a\u0449\u043e \u0443 \u0432\u0430\u0441 \u043d\u0435\u043c\u0430\u0454 \u0434\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e\u0433\u043e \u0434\u043e\u0441\u0432\u0456\u0434\u0443 \u0430\u0431\u043e \u0447\u0430\u0441\u0443 \u0434\u043b\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f PPC, \u0440\u043e\u0437\u0433\u043b\u044f\u043d\u044c\u0442\u0435 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0456\u0432. \u0412\u043e\u043d\u0438 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0443\u0442\u044c \u0432\u0430\u043c \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0443 \u0432\u0456\u0434\u0434\u0430\u0447\u0443 \u0432\u0456\u0434 \u0432\u0430\u0448\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439.<\/p>\n

\u041f\u0430\u043c\u044f\u0442\u0430\u0439\u0442\u0435, \u0449\u043e \u0443\u0441\u043f\u0456\u0445 \u0432 PPC-\u0440\u0435\u043a\u043b\u0430\u043c\u0456 \u0432\u0438\u043c\u0430\u0433\u0430\u0454 \u043d\u0435 \u043b\u0438\u0448\u0435 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u0445 \u043d\u0430\u0432\u0438\u0447\u043e\u043a, \u0430\u043b\u0435 \u0439 \u0433\u043b\u0438\u0431\u043e\u043a\u043e\u0433\u043e \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u0432\u0430\u0448\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443, \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457. \u0426\u0456 \u0441\u0435\u043a\u0440\u0435\u0442\u0438 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0443\u0442\u044c \u0432\u0430\u043c \u0440\u043e\u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e PPC-\u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0456 \u0434\u043e\u0441\u044f\u0433\u0442\u0438 \u0443\u0441\u043f\u0456\u0445\u0443 \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443.<\/p>\n","protected":false},"excerpt":{"rendered":"

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