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lpAcademy

Product business from zero to results

Course “A Million in Product Business”
Earn by selling products online
from $1000 in 60 days

Enrol in the course
Oleksandr Lutsenko

A step-by-step course on building
a product business in 60 days
with support

The chance to earn by
selling products online
from $1000 a month

ABOUT THE COURSE

10

Educational modules

10+

Free bonuses

20+

Important contacts of suppliers, agents, outsourced call centers and fulfilment companies

50+

Topic-based lessons

60 days

Free use of the LP-mobi landing page builder, PRO plan

365 days

Access to the course in your personal account after payment

WHO IS IT FOR?

For beginners

For
beginners

You will learn to earn from selling products from scratch, using the most popular online platforms

For traffic arbitrageurs

For traffic
arbitrageurs

You will learn to find products, order them and sell them without affiliate networks

For marketers

For
marketers

You will deepen your knowledge of traffic sources and be able to sell remotely

For the experienced

For the
experienced

You will reach a new level by using the right tools and building the right team

For entrepreneurs

For
entrepreneurs

You will understand the key points of launching ad campaigns and learn how to take your business online to a whole new level

For investors

For
investors

You will find partners, get useful contacts and understand how targeted advertising works

Enrol in the course

HOW THE LEARNING WORKS

Every student gets a personal account with access to lesson recordings

You can take the course at any time and at your own pace

Each lesson comes with homework that leads you to the right actions and results.

You get feedback on your assignments, which protects you from costly mistakes in practice

Your account includes a database of suppliers, outsourcers and valuable materials for a product business

On certain plans you get a personal manager to reach your goals faster

Course participants get support from a tutor

Students get access to all course updates for a year

A nice bonus: free access to the LP-mobi site builder on the PRO plan for 2 months with a promo code

COURSE PROGRAM

MODULE 1 PRODUCT SELECTION

Where and how to find products to sell
  • Types of products
  • Evergreen niches, mass-market and trending products
  • How to analyze competitors
  • Which tools to use for product analysis
How to work with CPA networks and drop platforms
Calculating offer profitability correctly
  • A spreadsheet and website for product calculations
  • Offer selection criteria
  • Pricing

MODULE 2 SUPPLIERS

How and where to find suppliers
Finding products and suppliers in China
  • Why and when to order from China
  • Working with Alibaba, AliExpress, 1688
  • Agents and cargo companies
  • Calculating shipping: rail and air
Creating your own brand
  • Your own brand: pros and cons
  • Step-by-step creation guide
  • The technical side: printing and packaging

MODULE 3 BUILDING A LANDING PAGE THAT SELLS

Building a quality landing page: structure, blocks, forms
Creating and preparing a landing page yourself
  • Step-by-step site setup
  • Connecting a CRM system
  • Connecting a pixel
Tricks to boost landing page conversion
Connecting analytics and statistics services
Choosing a domain and hosting for your site

MODULE 4 FACEBOOK ACCOUNT, CREATIVES AND LAUNCH PREPARATION

Introductory lesson: the ad account
The power of photo and video creatives in targeted ads
  • Creating photo and video creatives that sell
  • Services and software
  • Why creatives get rejected at moderation
  • Test-checking a creative without risking your account
Writing copy that sells: tools and formulas

MODULE 5 LAUNCHING FACEBOOK ADS

Types of Facebook accounts
Setting up your first ad campaign step by step
  • Preparing a FanPage
  • The first launch
  • Working with UTM tags
  • Launch strategies that work
Key ad campaign metrics and how to analyze them

MODULE 6 AUTOMATION AND CRM

What a CRM is and why you need one
An overview of the main CRM features and how to use them in a product business
Automating actions in a CRM, or how to save your resources
Staff control and data protection
Working with an online warehouse and postal services inside the CRM
CRM statistics, or how to tell whether you are profitable

MODULE 7 HANDLING ORDERS. THE SALES DEPARTMENT.

The sales department in a product business
  • A good and a bad sales department
  • Calls and sales scripts
Upselling and staff motivation
Building an effective sales department: structure, pay and motivation.
Outsourced call centers and when to use them
The parcel pick-up department
  • How to raise the pick-up rate
  • Auto-dialing: why and when
  • Motivating the customer to buy, pick-up department scripts
Organizing your team’s work through the CRM
  • The sales department’s work in the CRM
  • A call-center lead handling scenario
  • Step-by-step actions for the pick-up department

MODULE 8 WAREHOUSE AND SHIPPING

How and when to set up your own warehouse
Warehouse management and stock control
Staff pay and motivation
Working with postal waybills and automating processes
Collecting money and Nova Poshta limits
Fulfilment services: how to delegate shipping and cash handling

MODULE 9 PRO FACEBOOK

Tools for running traffic properly
How to buy and warm up accounts
How to run ads without getting banned
How to automate Facebook ad launches
Which payment cards to use for ads
How to scale ads properly
What to do if your account is banned
How to pass moderation for any product

MODULE 10 TEAM

When and how to build a team
  • Organizing a call center
  • The marketing department
  • Reporting
An org chart of business departments
How to find and motivate staff
Team tools
Enrol in the course

WHAT YOU GET AFTER THE COURSE

You will understand how to find products to sell, how to analyze competitors and not fear price dumping.

You will learn all the secrets of writing copy and creatives for landing pages that sell, and gain hands-on experience creating them.

You will learn to set up product ads and see results before the lessons even end. You will gain knowledge that lets you generate traffic for almost any niche.

You will understand how Facebook’s ad tools work, gain experience with different ad strategies, and learn to analyze and optimize your campaigns.

You will get access to the most essential services for optimizing your product business: LP-CRM, LP-mobi.biz, CPAshka.biz.

You will learn about the most advanced tools for working with Facebook ads, which will minimize account bans. Beware of anyone who tells you bans can be avoided 100%!

You will learn the basics of selling products and the tools for building customer communication, write your own sales scripts, and find out how to control approval and pick-up rates. You will learn to work with different models: direct sales, dropshipping and the CPA model.

You will understand how to scale traffic, sales and your team, based on our many years of experience.

You will learn to build your own traffic and sales teams, and figure out how to hire, motivate and track staff performance.

COURSE AUTHOR

Oleksandr Lutsenko

Oleksandr Lutsenko
  • 10 years in the product business
  • Retail, wholesale, dropshipping, CPA model
  • 1000+ leads a day for a single product store
  • Founder of the No. 1 CRM for the product business Lp-crm.biz
  • Founder of the FIRST mobile landing page builder LP-MOBI
  • Founder of the FIRST service for renting drop platforms, CPA networks and a traffic arbitrage tracker Cpashka.biz
  • Founder of a fast logistics service across Ukraine LP-sklad.biz

All of these services are our own projects for the product business — we build and run them ourselves.

  • LP-CRM
  • LP-Mobi
  • LP-Sklad
  • LP-Shop
  • Selio
  • Course-ON
  • LP-Spy
  • LP-Cloak

YOUR GUIDE TO THE WORLD OF PRODUCT BUSINESS

BONUSES WORTH
$4000, ABSOLUTELY FREE

  • Contacts of wholesale suppliers
  • Contacts of dropshipping suppliers
  • Contacts of agents in China
  • Printing house contacts for your brand
  • Verified sellers of Facebook accounts, proxies and SMS services
  • Verified sellers of payment cards
  • Call center sales scripts
  • Closing scripts for hesitant customers
  • Free access to LP-Mobi for 2 months on the PRO plan

FAQ

Every day, scrolling through your Facebook or Instagram feed, you have probably noticed ads for all kinds of products — anywhere from a few to dozens a day. If advertisers weren’t earning from them, there would be no point in running those ads. We are practitioners with 10 years of experience, so we can help you figure it all out. We also have plenty of free content on our YouTube channel and a range of IT solutions for the product business. We want you to succeed, so we will help!

You can take the course at your own pace for 365 days. We are not selling you time, we are selling information. You can take it over 2 months or finish it in 2 weeks. But what matters most is not just listening or watching the lessons, but putting what you learn into practice.

From $100. It depends on several factors: batch size, logistics costs (destination country and the cargo’s volumetric weight) and product quality. You can also work with the dropshipping model — direct delivery from the supplier to the buyer, where the seller (you) does not buy stock in advance or store it, or may not handle it at all. The goal of this course is to give you all the information you need to become an entrepreneur, not just someone who can set up traffic. We give a 100% guarantee of results.

Testing one product takes a minimal investment — on average $20–50. If you want to test several products at once, multiply that amount by the number of products.

If you don’t want to quit your job but also want to learn how to earn in the product business, you can combine the two. You can take the course at your own pace for 365 days.

“A guaranteed result or your money back” is what most people want to see. But we can only guarantee that you will get access to the materials and support from a tutor (if it is included in your chosen package). Everything else depends on you and the effort you put in. Results come not to those who know, but to those who know and act.

We designed the course to guide you step by step through every stage of building a product business. Even if you are a complete beginner, you will be able to understand what to do and how to reach $1000 a month. Understanding alone is not enough, though — practice, action and trial and error matter. If you are still worried the material will be hard, look at the participation packages that include feedback.

There are no packages with one-on-one sessions. But you can get tutor support or direct contact with Oleksandr Lutsenko if you take the course as part of the VIP or ELITE packages.

Tutor support runs through Telegram. You can write from 10:00 to 18:00 (Kyiv time), Monday to Friday. Please note that the tutor will not choose a product or set up ads for you. They are your consultant on any question, but you must take responsibility for the result.

VIDEO REVIEWS

Viktor Ovdiienko

Viktor Ovdiienko

Mykhailo Vashchenko

Mykhailo Vashchenko

Vitalii Tiahaienko

Vitalii Tiahaienko

Serhii Pykhtin

Serhii Pykhtin

Valentyn Apostol

Valentyn Apostol

Yevhenii Hlushchevskyi

Yevhenii Hlushchevskyi

Denys Shkrebliak

Denys Shkrebliak

Mykhailo Zhyvoder

Mykhailo Zhyvoder

AS PART OF THIS EDUCATIONAL PROJECT, “A MILLION IN PRODUCT BUSINESS”, YOU WILL GAIN THE KNOWLEDGE TO GENERATE ANY NUMBER OF SALES.

ARE YOU READY TO BUILD YOUR PRODUCT BUSINESS IN 60 DAYS?

I’M READY!